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Keys to Being a Successful Marketing Director
Most people are promoted up to Brand Manager because they are really smart and have a knack for getting things done. From my experience, they get stuck at the Brand Manager level mainly because they...
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How to get an Assistant Brand Manager job
I got my first ABM job twenty years ago. I remember how excited I was that first day and how frustrated I was the first few months at my true incompetence as I went through the Idiot Curve. While...
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How to Manage your Marketing Career from ABM to CMO. Free Download
Dowload the Free 18-page Guide for Having a Successful Career in Marketing **To download the Free Guide above, click on slideshare and at the top of the document you’ll see a Save/Download button. At...
View ArticleThis is the Idiot Curve!!!
In every job I’ve ever been in, no matter what level, or what company, I rode the IDIOT CURVE. The idiot curve lasts about 90 days, coincidental to what most companies call probation period. The...
View Article8 Interview Questions I used to ask potential Marketing Hires
On average, you’ll need 4-5 interviews to land the job–likely one with HR, a couple at the manager level and a couple at the director level. If it’s part of the formal recruiting process, then you...
View ArticleHow to achieve success at the Marketing Director level
On a classic brand management team, there are four key levels: Assistant Brand Manager Brand Manager Marketing Director or Group Marketing Director VP Marketing or CMO. In simple terms, the Assistant...
View ArticleHow to be successful at the Marketing Director level
Most people are promoted up to Brand Manager because they are really smart and get things done. From my experience, they get stuck at the Brand Manager level mainly because they are bad at managing...
View ArticleHow to manage your Marketing career from ABM to CMO
At every level you have to adjust to the new role. Brand Managers fail when they keep acting like ABMs and Directors fail when they keep acting like Brand Managers and VPs fail when they don’t know...
View Article8 interview questions I used to ask potential Marketing hires
On average, you’ll need 4-5 interviews to land the job–likely one with HR, a couple at the manager level and a couple at the director level. If it’s part of the formal recruiting process, then you need...
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